The above strategies can be simplified into a simple three-step process: Show up, attract attention and prove why you’re better than the competition. For example, if the majority of the competition is focusing solely on creating written blog content, maybe there's an opportunity to gain a notable online presence by focusing on video content instead.
#ONLINE PRESENCE HOW TO#
Learn how to engage with customers online and enhance that customer experienceĪll of this studying isn't necessarily about copying your competitors but analyzing their efforts to find big-win opportunities.Know your competitor’s target audiences.Understand which social media platforms are the most popular and why.See which SEO keywords and featured snippets are commonly targeted.By studying your competitors and their digital efforts you can: If you're only just bringing your business to the digital environment you've got a lot of catching up to do and the road can be hard to navigate without a little help. You should study your competitors and their online efforts like a hawk. The old saying of keeping your friends close but your enemies closer rings true in the digital age too. If you apply basic SEO strategies like keywords in the title and geotagging to videos on a YouTube channel, you will be making it easier for search engines to associate your brick and mortar location with potential customers’ needs. YouTube is the second largest search engine after Google. For example, a construction company could list their services on directories like Angie’s List, Houzz and other related sites.ĭon’t overlook video either. Then, seek out the indexes and directories that are geared toward your niche. Hone in on the ones that matter like Yelp, YellowPages, Google My Business, etc. Remember, you don’t need to spend hours getting into every business directory you can find.
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